Older Facebook Users In Flight

Earlier this year, women over 55 were identified as the fastest-growing demographic on Facebook. Now it looks like they’re going in reverse. During April and May, the number of U.S. Facebook users over 55 actually dropped by 650,000 after increasing by 1.6 million the prior two months, according to new data from the Inside Facebook blog.

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Did college-age kids kick their parents off the site? Or have they fled Facebook for the latest craze, Twitter?

Hard to say. “Maybe older users are still getting acclimated to how to use Facebook’s real-time stream to share information with friends and family,” surmised Inside Facebook editor Justin Smith.

That view suggests the latest redesign that rolled out in March, featuring more frequent updates in users news feeds, may not have been to their liking. The changes provoked a backlash that led the social network to…

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