Tiered Pricing for MP3s on the Desktop Begins April 7
From CTIA WIRELESS 2009(R), Verizon Wireless, the industry leader in mobile music, said today it is adding more than 5 million MP3s to its online media store, giving customers all the music they love with the newest, hottest songs they want in one destination. Beginning later today, MP3s join the ringtones and ringback tones available to customers at http://mediastore.verizonwireless.com or http://vzw.com/mp3.
Verizon is the first telecommunications company in the United States to bring MP3s to customers in its online media store, making it simple to purchase and download music, then listen to that music on any MP3-capable device. Customers simply choose titles from multiple genres available on the site, preview the music, log in to purchase, download then play it on their computers or any MP3-capable devices, including sideloading to Verizon Wireless music-capable handsets.
Mike Lanman, vice president and chief marketing officer of Verizon Wireless, said, “Being the first wireless company to add MP3s to our online media store gives our customers a one-stop shopping experience for all kinds of music — ringtones and ringback tones and now MP3s. We have long led in mobile music, and together with the new pricing options we will continue to set the standard for the industry.”
Tiered Pricing for Music Launches April 7
Beginning this Tuesday, Verizon Wireless plans to offer its customers tiered pricing for MP3s purchased online. The new pricing offers value for customers who want to explore and discover many classic catalog titles, find the latest releases, or listen to anything in between. The prices will be:
- $1.29 for new releases and best-selling releases;
- 99 cents for most major contemporary releases;
- 69 cents for most classic catalog releases.
V CAST Music is among the first services to provide music fans with these pricing options, giving customers choices and flexibility as they build their mobile music libraries. Prices for ringtones and ringback tones remain unchanged.
Verizon Wireless is a proven leader in mobile music and offers customers access to millions of songs and tens of thousands of ringtones and ringback tones from its unique relationships with the hottest artists, exclusive music services and devices. V CAST Music allows customers to purchase and download the vast majority of its full-track music catalog to their PCs without digital rights management (DRM) restrictions.
For more information on mobile music from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit http://www.verizonwireless.com/music. To purchase music, visit the Verizon Media Store at http://mediastore.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD) (LSE: VOD) . For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
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