Ernesto: Why Pirates Buy More Music and Music Labels Fail

A handful of studies have shown that those who download music illegally actually buy more through legal channels. But why? Are pirates really this generous or could it be that this is just a side-effect of the failing music industry?

In the past we’ve documented studies that showed how the majority of artists sell more music thanks to piracy and that those who download (more) also buy more. Last week another study was added to this ever growing list, arguing that pirates are 10 times more likely to buy music than those who don’t.

So why do pirates buy more music? The simplest explanation for this finding might be that people who are not interested in music don’t have the need to pirate or buy it. I have to agree that it’s not the the sexiest, most controversial or inspiring answer, but it does tell us something about the core of the piracy ‘problem’.

The real reason is in fact very simple. The true music enthusiasts simply want to consume, sample and discover as much new music as they possibly can, and the most straightforward…

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