Vevo gets progressive record label exec as new president

Rio Caraeff
Rio Caraeff w/ Akon

Vevo — the forthcoming site for YouTube videos featuring professional musicians — is getting a new president, according to MediaMemo and CNET. It’s Rio Caraeff, the current vice president of Elabs, Universal’s digital business unit.

Vevo is supposed to be a palatable site for advertisers, separate from the riff-raff of YouTube’s user-generated content. Right now, only Universal is on board, but other labels are apparently in negotiations to join. What’s not clear how much money might be made from the site.

Caraeff, at least, has shown himself to be open to experimentation, which is frankly the only way forward for the industry. CD sales are never coming back, and…

continue from source by Eric Eldon

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