Struggling music industry puts hope in digital ‘backstage pass’

Take That fans to be offered exclusive material via iTunes as industry tries to combat illegal filesharing

Fans of Take That are being offered an iTunes “tour pass” that will give them backstage footage and other exclusive material in what music bosses hope will be a marketing model that can be replicated by other bands to boost an industry in crisis over illegal filesharing.

When the boyband turned manband formed in the late 1980s digital music was still in an embryonic state and the early fans who wanted to relive the live experience often had to wait for a special “live” VHS for Christmas.

But now the 1 million dedicated “Thatters” worldwide who will attend the band’s latest tour, starting next month – Take That present The Circus Live – will be able to get regular new digital material in 12 instalments over the six-week tour after iTunes, the world’s largest…

continue reading from source by Alexandra Topping


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