The new leaders of News Corp.’s MySpace said Wednesday they need to innovate to rejuvenate the social networking site, which has suffered from stalled user growth.
Owen Van Natta didn’t detail specifics but indicated that the ability to make changes to the site was a reason he took the job of MySpace chief executive last month.
“When I look at MySpace there’s just so much opportunity to build,” Van Natta said at The Wall Street Journal’s D: All Things Digital conference. “I took the job because there’s a lot more that can be done around innovation.”
Though praised for its substantial entertainment content, MySpace has been criticized for falling behind rival Facebook when it comes to technology. Its worldwide user base has also stagnated at about 130 million, compared with Facebook’s 200 million.
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