Another interesting one:
Says customers previously been radio stations and record stores, but suddenly were “hearing from music fans in a way they never had before.”
This week marks the 10th anniversary of the birth of Napster, the creation of which heralded a new era of music distribution that would change the music industry forever, and former RIAA CEO Hillary Rosen, who led the RIAA during this tumultuous time, gives her thoughts about it in a recent interview.
She begins by observing that Napster marked the beginning of the need for the music industry to make some “hard decisions” in terms of the need for a digital performance rate, and better cooperation with the technology industry to adequately address interoperability issues.
More importantly, she says that it suddenly “brought consumers into the discussion for the first time.”
“All of a sudden, record companies started hearing from music fans in a way they never had before,” she says. “The ‘customer’ for record companies for many years were radio stations and record stores. All of a sudden record companies were on the hook from music fans.”
As we all know, Napster was…
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