Woman and Men Follow Men On Twitter?

Harvard Business School released the results of…sociological studies of Twitter, the frenetically popular micro-blogging site…“Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose,” Bill Heil and Mikolaj Piskorski, two of the study’s principles, write on the Harvard Business Publishing site…

Men are twice as likely to follow other men than women, and men are 40 percent more likely to be followed by other men than women. At the same time, women are 25 percent more likely to follow men than women. In other words, both men and women prefer following men. (For the record, this particular Twitter addict follows men and women almost equally – so don’t point any fingers.)

“These results are stunning,” the authors explain. “On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know.” So what’s happening on Twitter? Your guess is as good as mine…

click here to read the full story by Matthew Shaer

reminds me of an earlier post: Moment of Retreating


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