Customers will be able to both stream and download as much music as they want for an undisclosed monthly subscription fee, but repeat file-sharers will face a “temporary suspension of internet access.”
UK ISP Virgin Media and Universal Music today announced plans for a revolutionary new digital music service designed that promises to bring about a “rapid and permanent change in the way UK consumers buy and listen to music.”
In a “world first,” Virgin Media will offer broadband customers a monthly subscription service, price as yet undisclosed, that will allow them to both stream and download as much music as they want from Universal Music’s entire catalog.
“In terms of both convenience and value, our new music service will be superior to anything that’s available online today and provides a fair deal for both consumers and artists,” said Neil Berket, Virgin Media’s CEO. “There is no better example of Virgin Media’s commitment to harnessing digital technology to give customers what they want, when they want and how they want.”
Unlike other services, users will be able to keep downloaded music permanently. An “entry level” offer will also be available for customers who download music regularly, but may not want an unlimited service.
The service is intended to launch later this year. Virgin Media is negotiating with other UK major and independent music labels and publishers to…
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