Wallets with Baby Photos Returned More Often

Researchers left 240 wallets around Edinburgh, Scotland, to see how many would be returned.

The wallets, each containing money, were set up in groups that had different contents. Those with a baby photo had a 88 percent return rate, compared to 53 percent for the puppy, 48 percent for the family photo and lame 28 percent for those with the old-couple picture.

Any photo seems to help, as those with just cards showing charitable giving came back at just 20 percent rate.

source

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