Silk The Organic Soymilk?


Even though we’re moving into the second decade of the 21st century, the term “organic” is still considered a nebulous term given how often it’s misappropriated.

Part of the blame lies with Silk brand soy milk’s now-discontinued “organic” label and a recent string of Target newspaper ads which mistakenly echoed the claim.

The farm policy advocacy group Cornucopia Institute filed a complaint against the retailer after noting Silk has quietly moved to the “natural” classification, leaving it legally open to pesticides and unregulated chemicals. Legal action is still pending.

Read more Great Moments in False Advertising on Yahoo


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